With new security and intelligent features, the new Gmail means business (2025)

Apr 25, 2018

[[read-time]] min read

David Thacker

VP Product Management, G Suite

With new security and intelligent features, the new Gmail means business (1)

Since the beginning, our aim with G Suite has been to help companies transform the way they work with our suite of cloud-based collaboration and productivity apps.

Today we’re announcing major updates to help the more than 4 million paying businesses that use G Suite work safer, smarter and more efficiently. This includes an all-new Gmail, with a brand new look on the web, advanced security features, new applications of Google’s artificial intelligence and even more integrations with other G Suite apps. We’re also introducing a new way to manage work on the go with Tasks.

Keep sensitive data secure with new Gmail security features

Keeping your data secure is our top priority, which is why last month, we introduced newphishing protectionsto help address Business Email Compromise (BEC) threats—or when someone impersonates an executive to get sensitive information. With these new protections, Gmail has helped block 99.9 percent of BEC attempts by warning users or automatically moving messages to spam for them.

Today, we’re introducing a new approach to information protection: Gmail confidential mode. With confidential mode, it’s possible to protect sensitive content in your emails by creating expiration dates or revoking previously sent messages. Because you can require additional authentication via text message to view an email, it’s also possible to protect data even if a recipient’s email account has been hijacked while the message is active.

With new security and intelligent features, the new Gmail means business (2)

Built-in Information Rights Management (IRM) controls also allow you to remove the option to forward, copy, download or print messages. This helps reduce the risk of confidential information being accidentally shared with the wrong people. Confidential mode will begin to roll out to consumer Gmail users and a limited number of G Suite customers in the coming weeks (broader rollout following).

We’ve also redesigned our security warnings within Gmail so that they are simpler to understand and give a clear call to action to employees. These bigger, bolder warnings will help you be even more informed when it comes to potentially risky email.

With new security and intelligent features, the new Gmail means business (3)

And it’s always worth a reminder: we do not scan Gmail for the purposes of targeting ads, and there are no ads shown in Gmail for G Suite customers.

Stay on top of email effortlessly using artificial intelligence in Gmail

New AI-powered features in Gmail, like Nudging, Smart Reply and high-priority notifications, can now help you spend more time on work that matters.

Most of us get more emails than we can deal with at one time, and sometimes things slip through the cracks. With Nudging, Gmail will proactively remind you to follow up or respond to messages, making sure you don’t drop the ball.

With new security and intelligent features, the new Gmail means business (4)

Last year, we introducedSmart Replyto our Gmail mobile apps. Smart Reply processes hundreds of millions of messages daily and already drives more than 10 percent of email replies on mobile. Today we’re bringing Smart Reply to Gmail on the web to help you respond to messages faster.

With new security and intelligent features, the new Gmail means business (5)

We’re also introducing new features on mobile to help you minimize interruptions and clutter. High-priority notifications is a new setting that only notifies you of important messages, keeping interruptions to a minimum. Gmail can also recommend when to unsubscribe from mailing lists. Using intelligence, unsubscribe suggestions appear based on cues like how many emails you get from a sender and how many of them you actually read. You’ll start to see these notifications show up in your inbox over the coming weeks.

Over the past few months, Salesforce has tested the new Gmail to collaborate on global projects. “As the global leader in CRM, the ability to quickly and securely communicate with our stakeholders around the world is critical,” says Jo-ann Olsovsky, executive vice president and chief information officer of Salesforce. “Gmail’s new easy-to-use interface and built-in intelligence enable our employees to collaborate faster and smarter, spending less time managing their inboxes and more time driving our customers’ success.”

Gmail’s new easy-to-use interface and built-in intelligence enable our employees to collaborate faster and smarter. Jo-ann Olsovsky
EVP, CIO of Salesforce

Accomplish more from your inbox with easy-to-use tools

We redesigned the Gmail web application to help you take action even quicker. Now you can see and click attachments in your inbox before ever opening a thread. You can also hover over messages (you don’t have to click into them) to do things like RSVP to a meeting invite, archive an email thread or snooze an email until the time is right.

With new security and intelligent features, the new Gmail means business (6)

As a part of the redesign, we’re also tightly integrating Gmail with other G Suite apps you use every day. Now you can quickly reference, create or edit Calendar invites, capture ideas in Keep or manage to-dos in Tasks all from a side panel in your inbox.

The side panel also makes it easy to accessGmail Add-ons, too, like third-party business apps you might use. This way you don’t have to switch between tabs or apps to get work done. You’ll start to see the new side panel integration in other G Suite apps in coming months—like inside of your Calendar, Docs, Sheets and Slides apps.

With new security and intelligent features, the new Gmail means business (7)

New native offline capabilities in Gmail on the web can help you work without interruption when you can’t find Wi-Fi. Search, write, respond, delete, or archive up to 90 days of messages, just as you would working online, but offline. Teams can start using offline capabilities in coming weeks.

With new security and intelligent features, the new Gmail means business (8)

Like we mentioned, we’re introducing anall-new Taskson web, as well as new mobile apps to help you handle work on the go. You can use Tasks to create tasks and subtasks, and even add due dates with notifications to help you stay on track.

And because Tasks closely integrates with G Suite, you can simply drag and drop an email from Gmail into Tasks to create a to-do. Tasks with due dates can also appear in your Calendar.You can download the new Tasks mobile apps from the Google Play Store or iOS App Store today.

The all-new Gmail experience is available for businesses to start using today in the G Suite Early Adopter Program (EAP) and can be turned on in the Admin console.Read more detail on how to turn on the experience in this post.Heads up: you’ll start to see offline support, confidential mode (limited release), Nudging, high-priority notifications and unsubscribe suggestions appear in the coming weeks. Keep up with the latest news on these features in the G Suite Updates blog.

Personal Gmail users can opt-in to the new experience, too (Go to Settings in the top right and select “Try the new Gmail.”).

Finally, if you need help getting started with the new Gmail, check out this Help Center article or this cheat sheet on our Learning Center.

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With new security and intelligent features, the new Gmail means business (2025)

FAQs

What is the new security feature in Gmail? ›

You can add an extra layer to your Gmail account by setting up 2 step authentication by logging into your Google Account and selecting “2-Step Verification”. This will add an extra security step during log in that would consist of: receiving verification codes on secure devices or using security keys.

What are the features of Gmail business email? ›

  • Stay safe with advanced security. All business Gmail accounts come with features like two-factor authentication and phishing protection (Gmail blocks 99.9% of attacks before they happen) to help keep your users safe. ...
  • Includes extra email storage. ...
  • Manage employee access as your business grows. ...
  • Make it your own.

What is the new email security policy for Gmail? ›

Starting from 1 Feb 2024, Gmail will start to require that bulk senders (sending 5000 or more emails daily from the sending domain) : Authenticate email: Large email sender who sends bulk emails must authenticate their emails following well-established best practices.

What is the difference between normal Gmail and business Gmail? ›

Having a business Gmail account means you sign up to Google Workspace using your own domain name, so instead of an address like example @gmail.com you use an address such as example @company.com. You can also add extra users to your existing domain such as your coworkers or employees.

What is the new Gmail update 2024? ›

Send first 50 emails for free

In 2024, the email landscape is set for significant changes. Gmail announced new guidelines for anyone sending emails to personal Gmail accounts (those ending with @gmail.com and @googlemail.com). What used to be recommended best practices are now becoming mandatory requirements.

How to permanently stop spam emails on Gmail? ›

Block email from unwanted senders
  1. On your computer, go to Gmail.
  2. Open the message.
  3. In the top right, click More .
  4. Click Block [sender].

Is Gmail business email worth it? ›

Also, using a Gmail account might also hurt how your clients see you professionally (and that's definitely a no-no!). If you want to cement yourself as a professional organization… safe, secure and on-brand email is where you should start. Using Gmail for Business is a BAD IDEA!!! Don't do this!

How do I know if my Gmail account is a business email? ›

If you have a paid Google Workspace Business account, the account is managed through a central Administrator dashboard and your email address probably ends with your domain name, rather than @gmail.com. To see if you have a business account, go to admin.google.com and log in.

What is the new functionality of Gmail? ›

The new Gmail has been designed to help you get more done from your inbox. There is a new sidebar on the left to give you quick access to Calendar, Google Keep, and Tasks. You can create and edit Calendar invites, jot down ideas in Keep, and manage to-dos in Tasks — all from your inbox side panel.

What are the new sender requirements for Gmail 2024? ›

In February 2024, Gmail will begin enforcing several security-related requirements for messages sent to Gmail accounts. These requirements include proper authentication and domain records for the sending domain, secure transmission connections, a low spam rate for the sender, and proper email formatting and headers.

Has Gmail security changed? ›

Starting from April 1, Google will reject emails from bulk senders unless they meet new authentication requirements. This strict rule is aimed at reducing the amount of spam that lands in Gmail inboxes and enhancing the security of Gmail users.

What are the new email rules for February 2024? ›

Starting February 1, 2024, email senders who send more than 5,000 messages per day to Gmail accounts must meet the requirements in this section.
  • Set up SPF and DKIM email authentication for your domain.
  • Set up DMARC email authentication for your sending domain.

Can we convert normal Gmail account to business account? ›

Yes, it is possible to convert a personal Gmail account into a business account by creating a Google Workspace (formerly G Suite) account. Google Workspace provides business-oriented features, such as a custom domain, professional email addresses, enhanced security options, and collaboration tools.

Is business Gmail more secure? ›

G Suite offers more features and security for businesses compared to personal Gmail accounts.

Can you use normal Gmail for business? ›

Can I use my personal Gmail account for business? Yes, you can use a personal Gmail account for business. However, there are several benefits to using a business email address. Learn more .

Has Gmail changed its security settings? ›

Other Gmail security changes

With Transport Layer Security (TLS), email content will remain encrypted regardless of what email provider the recipient uses. Two-step verification will also be the default for Gmail. With this change, phishing attacks, unauthorized access and impersonation attempts will be more complex.

What are the changes to email in 2024? ›

Gmail and Yahoo have announced new requirements for bulk senders of emails. Both major platforms have said the new standards, which will be implemented in February 2024, focus on three core areas: authenticating emails, enabling easy unsubscribes, and ensuring all emails are desired.

What are the new Gmail requirements for February 2024? ›

In February 2024, Gmail will begin enforcing several security-related requirements for messages sent to Gmail accounts. These requirements include proper authentication and domain records for the sending domain, secure transmission connections, a low spam rate for the sender, and proper email formatting and headers.

Why is Gmail blocking for security reasons? ›

There are a number of reasons why you may find the "This message was blocked because its content presents a potential security issue" error in Gmail. Gmail blocks messages that may spread viruses, like messages that include executable files or certain links.

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