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By Rinie Wilson
| Published on September 16, 2020
Brand rivalries have been there since the age of trade began. While many rivalries have been long forgotten, there are many that are still remembered. They are used as an example in business schools and corporate board rooms when it comes to dealing with any related situations.
The brand rivalry that is still making a buzz is the famous Ford Vs Ferrari. It all started in 1963 when Henry Ford II thought of fighting off the competition with the automobile company General Motors. In order to do so Henry Ford II, best known as, Hank the Deuce, put together a deal to buy out Ferrari.
Ferrari was the number one name when it comes to racing cars. It had practically monopolized the automobile segment. By taking Ferrari over, Ford planned on taking the lead and making a name for itself in the race car sector and become a global brand. However, the deal did not go as Ford planned. Enzo Ferrari, owner of the Italian automobile brand, not only refused to agree with the deal but blatantly insulted Henry Ford’s choice of design for his cars and Henry Ford himself.
The one’s who have seen the iconic Hollywood movie based on the feud, Ford V Ferrari, know what we are talking about. The exchange Ferrari and Ford had led to a decade long feud between the two brands.
Ford took Ferrari’s words too personally and decided to fight the brand in the field they were best at, at the racing tracks. Ford challenged Ferrari for the 24 Hours of Les Mans in which the brand was already a champion. It was the year 1964 and not even a single Ford car was able to win in the season. In the 1965 Les Mans, Ford decided to change the engine of the GT right before the race which backfired and landed a win to Ferrari yet again.
Ford had introduced the GT40 race car whose engine was developed by the race car company Lola Cars. The car had not faired well in the races and Henry Ford was running out of ideas. He then approached Carroll Shelby, a former Les Mans winner and owner of Shelby Inc.
From then on, Shelby, along with Ken Miles, who was a mechanical engineer, helped to understand all the shortcomings in the engines of Ford cars.Shelby & Miles kept on working on the GT’s engine. With rigorous hard work and dedication, the team was able to enhance its functioning and even added a few horsepowers to the car. The work they did on the GT was visible in the 1966 season.
With Miles taking the charge on the wheel, Ford’s upgraded GT40 MK II went on to win the 12 Hours of Sebring endurance race and the 24 Hours Dayton race. The car did not just win the 24 Hours Les Mans that year, it completely destroyed Ferrari’s brand name. Ferrari cars did not win any place in the reason as all the three, First, Second, and third place was one by Fords GT40 MK II.
Ford did not stop just there. With the help of Shelby, the Deuce introduced GT40 MK IV in the 1967 Les Mans which the car ended up winning leaving Ferrari in second place.
This feud story is full of tragedy and disappointments. Though Ford had his revenge on Ferrari and went on to be a bigger name, the team that made it possible, especially Kevin Miles the driver who made the win possible did not have a happy ending. But in the end, the revenge was had and Ford achieved its ultimate dream.
The deal was on the brink of completion, but it crumbled when Enzo Ferrari, the founder of the Italian supercar company, refused to relinquish control of his racing team. Ford, known for his tenacity, was incensed. This moment marked the inception of a rivalry that would captivate the automotive world.
The negotiations began in the spring of 1963, with Ford prepared to pay millions for Ferrari and its assets. However, the deal fell through when Enzo Ferrari, the strong-willed owner of the Italian carmaker, was offended by a clause that would allow Ford to control the budget and decisions over Ferrari's racing team.
We all know how the story ends. A dead heat, i.e. a formation finish, resulted in the French officials deciding that the Ford of McLaren/Amon had won due to a faster average speed after covering more distance in the same amount of time.
In real life, Enzo Ferrari sold 50% of his company to Fiat S.p.A. in 1969, not in 1963 after declining Ford Motor Company's buyout offer. In real life, Enzo Ferrari was not in attendance at the 1966 24 Hours of Le Mans. Ken Miles is shown listening to the 1965 Le Mans 24 hrs in a workshop in California.
Ford and General Motors are the two biggest automakers in the United States and are also big players on the world stage. General Motors leads in US market share.
Ford v Ferrari grossed $117.6 million in the United States and Canada, and $107.9 million in other territories, for a worldwide total of $225.5 million.
Although there were other potential buyers, FIAT S.p.A. eventually acquired a 50% stake in Ferrari, allowing for a significant expansion in production. From 1969 to 1988, FIAT expanded their ownership from 50% to 90% — with Enzo Ferrari owning the remaining 10%. Upon Enzo's death, his stake passed to Piero.
In Ford v Ferrari, rather than ejecting Ken Miles after an unexplained fault, his Ford test car crashes after experiencing brake failure.He is killed in the ensuing fire, resulting in the Ken Miles death scene.
Ford vs Ferrari shows nothing beats the experience of bombastic sound design, tires squealing, and sparks flying on a massive screen. Content collapsed. It is a very solid film, which has both entertainment and emotion. Through an excellent script it will manage to keep the viewer expectant and intrigued.
Directed by James Mangold, Ford v Ferrari is a sports drama that tells the true story of car designer Carroll Shelby (Matt Damon) and driver Ken Miles (Christian Bale), who team up to build a revolutionary race car for Ford Motor Company and challenge Ferrari at the 24 Hours of Le Mans in 1966.
At Le Mans and in the middle of the race, Carroll steals all of the Ferrari team's stopwatches; he also drops a lug nut near their pit area, a subterfuge he hopes will prompt the panicked team to tell a car to pit in order to check the wheels. (The ploy, played for humor, doesn't yield Shelby's desired result.)
Excellent depiction of endurance racing in the sixties and the risks taken, with all the fatal accidents and serious crashes. However, the frequent strong language should have upped the rating from a PG-13 to R. Do not allow your children to watch this. Not to say this is a bad movie.
Of course, the race didn't go according to plan. We see in the movie that Miles was forced to pit after just one lap because his door wouldn't close properly. That really happened too. McLaren and Amon's car then had tire problems, and McLaren famously shouted to Amon, “go like hell” and surpass the agreed-upon pace.
In 1963, Ford was in negotiations with Ferrari to acquire the company. Right as they were about to close the deal, Enzo Ferrari backed out because he didn't want to relinquish control over his racing team. Enzo then insulted the company and turned around and sold major stock of Ferrari to Fiat.
Ford v Ferrari is about pride and saving face. It's about friendship and betrayal. It's about getting your priorities right, and doing a deal with the devil. The novelty in this instance is that the villain and the conquering hero are one and the same: the Ford Motor Company.
Directed by James Mangold, Ford v Ferrari is a sports drama that tells the true story of car designer Carroll Shelby (Matt Damon) and driver Ken Miles (Christian Bale), who team up to build a revolutionary race car for Ford Motor Company and challenge Ferrari at the 24 Hours of Le Mans in 1966.
Miles famously missed out on winning at Le Mans when he gave up a dominant lead in an effort to ensure a tied finish with the second-placed GT40 — to underline their defeat of the previous victorious Ferrari team. But the Bruce McLaren-driven car was deemed to have driven further and was awarded the victory.
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