Account Manager jobs in FMCG (Fast Moving Consumer Goods) | Page Personnel (2024)

FAQs

What does a key account manager do in FMCG? ›

a) Implement & monitor sales plans, improve network penetration and enhancing customer interface. - Develop plans to build-up weighted distribution in each region/city/or town in Coordination with Chain's local management, and follow-up to achieve timely & effective implementation.

Fast-moving consumer goods include packaged food, toiletries, beverages, stationery, over-the-counter medicines, cleaning and laundry products, plastic goods, personal care products, as well as less expensive consumer electronics, such as mobile phones and headphones.

Oversee daily operations in the FMCG sector. Develop and implement operational strategies. Manage budgets and ensure cost-effectiveness. Ensure compliance with industry regulations.

FMCG covers a range of sectors and job titles within retail. You could work as a Sales Assistant on the shop floor, boss people around in Management or work behind the scenes as a Buyer or Merchandiser. Each of these has very difficult responsibilities, but can all sell FMCG.

The main differences between account management and key account management can be summarized as follows: Number of Accounts Managed: Account managers typically handle a large number of accounts, while KAMs focus on a smaller number of high-value clients.

Regular account management departments perform similar functions to key account management departments but with a less personalized approach and a wider selection of clients. This makes a Key Account Manager a good candidate for senior positions in the account management department.

The FMCG environment is highly competitive as FMCG companies are always on the hunt for the next great product discovery or innovation in order to meet consumer's needs. Some of the leading key players of the FMCG environment include Nestlé, Procter & Gamble (P&G), Unilever, PepsiCo and the Coca-Cola Company.

Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.

As a general rule, FMCG refers to products that consumers use (almost) every day. Like products termed CPG, FMCG products are regular purchases. However, you can think of FMCG as a subset of CPG, as a group of products that just sell a bit faster than most.

To succeed at FMCG sales, you'll need: Excellent sales and negotiation skills. Good communication and 'people skills' Confidence, motivation and determination.

What is a category manager in FMCG? ›

FMCG Category Manager

These managers work on product positioning, competitive analysis, and in-store promotions to drive sales in a highly competitive environment.

FMCG products are typically broken down into three categories of consumer packaged goods: food and beverages (groceries and carbonated soft drinks), home care (cleaning supplies), and personal care (toothpaste and deodorant).

FMCG is known for its exciting variety of products and services. Working in the industry allows you to be exposed to new concepts and trends, as well as develop innovative ideas that can lead to success. This makes it an incredibly dynamic field where no two days are the same.

A key account manager's main role is to retain top customers and nurture those key relationships over time. Ideally, they become a strategic partner and advisor to the client, discovering new opportunities to work together for mutual benefit.

One of the primary objectives of key account managers is to bring new clients into the business. They do this by developing strategies in conjunction with sales and marketing to persuade new customers to purchase the company's products or services.

In some companies, the Key Account Managers are incentivized by receiving commissions based on the increase in revenue from a key account under their leadership. Commissions are usually added as a bonus for a lower salary manager, and are not typically high for those with an already high salary.

So, what makes a great key account manager? They need excellent management competencies including leadership and team building. They need excellent financial and customer acumen. They need to be great strategic influencers at all levels in the customer and internally and across all functions.